A new way to connect people
Connecting with people online takes effort, often requiring going through tens, sometimes houndreds of profiles to find the right match. We believe that by tweaking the experience of finding people online, we can make it easier, faster and increase the chance for people to find each other.
Apparently, it's a legitimate problem
For some odd reason, that some have a hard time describing in words that make sense to others, most people don't really want to jump on LinkedIn and connect with people anymore.
Why is that? Honest question here. Because we can't really figure it out either.
What we know so far is:
- Getting bombarded with hundreds of network requests is overwhelming
- It's super weird that someone can see that you've viewed their profile
- Initiating a conversation with someone you don't know induces anxiety
- Going through the motions of connecting with people is tiring
All the feedback we got from our people is that they feel like they're just another number in a sea of people. How depressing is that? The whole experience kinda seems off — like it's not really... Streamlined?
It works. We tested it — alot
Ok. Problems aside. We built a system that bundle people together in industries and with common goals. Eventhough we don't like to use that metaphore, it's kinda like Tinder, but for finding people to connect with, professionally, as in, work related.
We aggresively distance ourselves from the whole "dating app" thing, and thoroughly monitor behaviours and feedback to make sure everyone feels comfortable.
And here we are. We tested it with 100 people and it worked. 100 people who were all looking for the same thing:
- People who were in the same industry
- Usually some sort of common goal
- A mentor/mentee relationship
We've seen that people who are in the same industry and have the same goals are more likely to connect with each other.
What now?
So yeah. Long story short, traditional networking can basically feel pretty awkward and exhausting. It's weird, pretentious and again, weird. With our approach we kinda hope to cut through all that stuff by bringing people together based on industry, shared goals, and lifestyle, making it more comfortable and relaxing to find the right connections without all that "so hows your q3 looking?".
Now you ask? Now we get more users. That's literally it. Hopefully, that includes you.